🧠 Client Overview

Salt & Charcoal is a modern Greek grill restaurant located in the heart of Brighton. Known for its authentic Mediterranean flavours, charcoal-grilled meats, and warm hospitality, the restaurant offers a contemporary dining experience inspired by traditional Greek cuisine. With its elegant décor and lively atmosphere, Salt & Charcoal has become a favourite spot for both locals and tourists seeking a true taste of Greece by the seaside.

📌 Our Role

IntelligenceMKT was responsible for revitalising Salt & Charcoal’s digital presence through both social media and Google Business management, creating a cohesive online identity that communicates the restaurant’s authenticity and premium appeal.

📝 What We Delivered

We developed a complete content strategy covering Instagram, Facebook, TikTok and Google Business. Our services included photography direction, caption copywriting, content scheduling, customer review responses, and engagement management to position Salt & Charcoal as one of Brighton’s most attractive Greek restaurants.

💡 Highlights

• Produced engaging Reels showcasing the live grill experience and Mediterranean dishes
• Managed and optimised Google Business profile to boost visibility and reviews.
• Established a consistent tone of voice balancing warmth and elegance.
• Designed seasonal and event-based campaigns to drive bookings and foot traffic.

✅ Current Status

Project completed. IntelligenceMKT successfully delivered a renewed digital identity and local visibility strategy that increased engagement and strengthened Salt & Charcoal’s online reputation.

Bringing the flavours of Greece to Brighton and the soul of Salt & Charcoal to every digital platform.