🧠 Client Overview

A Symphony of Taste, Elegance, and Visual Delight

At IntelligenceMKT, we have the pleasure of managing the social media strategy for one of Brighton’s most beloved names in patisserie – Julien Plumart.

A master of refined French patisserie, Julien is not only a chef but a true artist. From the crisp perfection of his award-winning croissants to the vibrant elegance of his handcrafted macarons, every creation tells a story of passion, precision, and pleasure. Our mission? To translate that story into a digital experience as exquisite as the products themselves.

🤝 Our Work Together

🎬 Visual Content & Photography Direction

• We work closely with Julien and his team to style and capture seasonal campaigns, new menu launches, and daily cafe life. The content is designed to feel personal, elegant, and irresistibly delicious – always reflecting the premium essence of the Julien Plumart brand.

🔗 Captions That Connect

• Each caption is carefully written to sound like Julien himself: charming, warm, and just a little bit cheeky – without ever crossing into pushy or commercial. Whether it’s welcoming a frosty weekend with a fresh latte or teasing the magic of a new tart flavour, the tone is always authentic and engaging.

📢 Seasonal Campaigns & Community Engagement

• Monthly newsletters to Innit's customer base, focused on driving direct bookings, promoting exclusive discount codes, sharing hotel news, and maximizing seasonal sales.

📈 Results We’re Proud Of

• 💬 Highly engaged community that organically grows through authentic storytelling and irresistible visuals.
• 📈 Improved consistency & visibility across Instagram, stories, and Reels, with a cohesive aesthetic and voice.
• ❤️ Frequent interaction with loyal customers, new visitors, and food lovers from around the world



✅ Why It Works

Julien Plumart isn’t just a café – it’s a moment of pleasure. And at IntelligenceMKT, we’ve shaped every piece of content to reflect that emotion. It’s not about shouting “Buy Now” – it’s about whispering “Come and enjoy.”