🧠 Client Overview

Innit Rooms Hotels is a growing boutique hotel chain based in Brighton, London, and expanding throughout Europe. The brand offers stylish, comfortable, and affordable stays in prime locations, catering to modern travellers seeking flexibility, design, and a local experience. Owned by hotelier Dan Morelli, Innit Rooms is known for its self-check-in technology, unique room decor, and guest-first approach.

🚀 IntelligenceMKT Core Services

📲 Social Media Management

• Full strategic planning and daily operation of Innit’s Instagram and Facebook profiles, including organic content creation, Reels, static posts, carousels, collaborations, and influencer partnerships.

🎥 Content Creation

• Development of brand-aligned captions, storytelling, and campaign visuals to strengthen the brand voice across all channels.

📧 Email Marketing

• Monthly newsletters to Innit's customer base, focused on driving direct bookings, promoting exclusive discount codes, sharing hotel news, and maximizing seasonal sales.

✍️ Copywriting and Campaigns

• Creation of landing pages, social ad copy, influencer program communications, and internal promotional materials.

🤳🏻 Influencer Program Launch

• Development and implementation of Innit's Cashback Influencer Program, increasing organic reach and enhancing brand visibility within the Brighton tourist market.

♟️ Strategic Consulting

• Support in positioning Innit Rooms as a leading boutique brand in Brighton and London, helping align marketing efforts with business expansion strategies and new hotel openings.

📈 Results & Impact

• Increased Direct Bookings

  Constant promotion of Innit's direct booking advantages helped decrease OTA dependency and increase website traffic.

• Higher Email Engagement

  Open rates and click-through rates above industry benchmarks, particularly on campaigns that mentioned exclusive offers (like the "EWINNIT" discount code).

• Strengthened Brand Identity

  Clear, consistent messaging positioning Innit Rooms as the smart, cost-effective, stylish option for travellers in Brighton and London.

• Boosted Organic Reach

  Through strategic collaborations with influencers and well-targeted Reels, organic reach expanded significantly without a heavy ad spend.

• New Property Launch Success

  Innit's recent hotel launches, such as Innit Bliss and Innit Vibes, achieved high occupancy rates from the opening weeks, supported by strategic marketing, teasers, email previews, and social campaigns.




💬 Additional Notes

• Innovation

  IntelligenceMKT helped create a unique influencer cash-back model rarely seen among independent hotels, leading to significant word-of-mouth marketing.

• Flexibility

  During seasonal changes and special events like Brighton Pride or Bank Holidays, IntelligenceMKT adapted the marketing calendar quickly to leverage timely opportunities.

• Long-Term Growth Vision

  Our work directly supports Innit's expansion goals, helping to attract potential investors while building a loyal guest base.