🧠 Client Overview

GungHo! was one of Brighton’s most innovative cocktail bars—known for its boundary-pushing drinks, sustainable approach (local foraging, handcut ice, seasonal menus), and bold, neon-soaked atmosphere. Under Julien Barnett’s creative vision, it earned multiple accolades including listings in the Top 50 Cocktail Bars UK and recognition for its sustainable practices. After 7 years, GungHo! was successfully sold. But the story didn’t end there. Julien transitioned into running GungHo! Pop-Up events and providing consultancy in the hospitality space.

🚀 IntelligenceMKT Core Services

As GungHo’s dedicated marketing partner, we provided end-to-end creative and strategic support, including:

✍️ Copywriting & Brand Voice

• Developed a bold, cheeky, and high-energy tone of voice that became instantly recognizable.
• Wrote hundreds of captions, campaign slogans, and press-style announcements in GungHo's unique style.

📲 Social Media Management

• Full content direction, including weekly post planning, Reels scripts, community-building captions, and Story sequences.
• Daily interactions to keep engagement authentic and strong with followers, customers, and collaborators.

🎥 Reels & Video Concepts

• Scripted and conceptualized Reels with punchy storytelling—aligning visuals with brand identity (e.g., POV videos, cocktail walkthroughs, “Dimension B” pop-up teasers).

🎉 Event Launches & Promotion

• Strategically launched key campaigns like the 7th Era anniversary, NEON Christmas, NYE Spirit of Life, and the GungHo! pop-up.
• Created FOMO-driven language to drive bookings, walk-ins, and press interest.

🤝 Business Transition Support

• Managed the comms throughout the sale of the business, keeping brand perception positive, community loyalty high, and momentum going into the pop-up era.

📈 Results & Impact

• GungHo! maintained strong engagement and visibility until its very last night—transforming goodbye posts into community celebrations.
• Julien successfully sold the business while preserving brand equity and public excitement.
• The new GungHo! pop-ups have launched with huge momentum—receiving high foot traffic (70+ capacity filled), social buzz, and continued relevance in Brighton’s nightlife scene.
• Julien continues to collaborate with IntelligenceMKT for all social media needs as he expands into events and consulting.



💬 Why It Matters for IntelligenceMKT

• GungHo! is a true success story in brand-building, loyalty, and creative content strategy. This partnership showcases IntelligenceMKT’s ability to: Sustain a bold, niche identity
• Adapt through transitions (from bar to pop-up model)
• Drive results with clear brand storytelling and campaign strategy