🧠 Client Overview

EPIA Inc. is a bilingual insurance agency based in California with over 30 years of experience. Originally founded by Angel Peil’s father, the company has since been transformed under Angel’s leadership into a comprehensive employee benefits provider for small and midsize businesses across California.

With a strong reputation in both the business and local Asian-American communities, EPIA offers a wide range of insurance solutions — from Employee Benefits and Health Plans to Life, Property, Commercial, and Cyber Insurance. Their team prides itself on compliance, cultural fluency, and personalized service.

💼 Scope of Work by IntelligenceMKT

We serve as EPIA's full digital marketing partner, managing strategy, creation, and bilingual execution across all platforms. Our core deliverables include:

✅ Strategic Content Planning (12+ months)

• 35+ weekly campaign themes mapped out aligned with California compliance, product focus, and seasonality
• Designed to stretch primary product (Employee Benefits Insurance) into consistent, high-conversion content

✅ Bilingual Content Creation (EN + Traditional Chinese)

• Weekly blog posts published to EPIA’s official website
• Newsletters tailored for two audience segments (existing clients & leads)
• Social media captions and graphics across Facebook, Instagram, and LinkedIn
• Use of custom glossary provided by the client for accurate, industry-specific translation

✅ AI Video Development

• Educational short-form videos using AI spokespersons or cloned video models
• Topics aligned with client products, FAQs, and seasonal trends (e.g. IRA before tax filing, Medicare deadlines, Cybersecurity awareness)
• Optimized for Reels, TikTok, and YouTube Shorts

✅ Lead Generation Funnels

• Creation of PDF lead magnets (e.g. FAQ guides, case studies)
• Automated email delivery sequences via Zoho Campaigns
• Landing page content and image generation through Freepik A

✅ Compliance-Backed Messaging

• Content aligned with ACA, Cal-COBRA, Medicare, and California labor laws
• Content educates business owners on penalties, tax advantages, and retention strategies

📈 Early Results & Impact

Within just the first few months of our collaboration, EPIA saw:

• Increased engagement on LinkedIn and Facebook from their target audience (local business owners)
• A growing bilingual content archive that positions them as a thought leader
• A full marketing engine running without daily involvement from their team — freeing up their leadership to focus on service delivery
• A smooth brand voice and visual identity aligned across platforms in two languages
• Greater clarity on their multi-generational audience, with content reaching both new entrepreneurs and legacy business leaders

💡 Why It Works

This partnership succeeds because we took the time to understand not just what EPIA sells — but who Angel is and how the company is uniquely positioned to empower female entrepreneurs, Asian-American business owners, and the California small business community with culturally fluent, high-compliance insurance solutions.

Our agency ensures that every asset reflects EPIA’s values of service, trust, and empowerment — while delivering content that converts.

🤝 Ready to Work With Us ?

At IntelligenceMKT, we don’t just manage social media.

We become the full marketing team behind service-driven brands like EPIA — delivering strategy, consistency, and results.

🌐 Let’s grow your business together.