🧠 Client Overview

Dani Penariol is a full-time lifestyle content creator, entrepreneur, CEO of IntelligenceMKT - a leading marketing agency - and CEO of Intelligence.Wear - sport wear clothes line.

Known for her relatable and authentic content, Dani creates daily posts about her life, entrepreneurship journey, fitness, wellness, self-love, and fashion. Her expertise spans over 15 years of digital content creation and marketing, and she uses her voice to inspire a community of women, business owners, and creators. Dani’s audience is highly engaged, with a loyal following on Instagram, YouTube, and other platforms.

Despite being a successful content creator, Dani was seeking to enhance her digital presence further, refine her marketing strategies, and expand her reach while maintaining authenticity. She needed a comprehensive strategy that would allow her to grow both as an influencer and as a business owner—without losing her personal touch. The goal was to optimize her personal brand and create seamless integration between her work as a content creator and the services her agency offers to other clients.

🚀 Core Services Delivered

📲 Social Media Strategy & Content Creation

IntelligenceMKT developed and implemented a robust social media strategy for Dani, ensuring her personal brand aligns with the goals of her marketing agency. This includes:

• Crafting engaging captions, stories, and reels
• Planning consistent content that showcases both her lifestyle and business expertise
• Developing a content calendar to ensure maximum engagement and exposure

🤝 Branding & Audience Engagement

We worked closely with Dani to ensure her branding remained consistent while highlighting her role as the CEO of IntelligenceMKT. Additionally, we focused on deepening audience relationships through:

• Personalized interactions with her followers
• Community-building strategies
• Brand partnerships that align with her values

📊 Performance Analytics & Optimization

• With our data-driven approach, we continuously monitored the performance of her content and adjusted strategies to increase conversions, reach, and overall engagement.

🤳 Influencer Marketing & Partnerships

• Leveraging her influence, we facilitated strategic brand partnerships, such as collaborations with businesses and products that resonate with Dani’s audience. These partnerships have enhanced her credibility as a content creator and opened new revenue streams.

📈 Results Achieved

• Increased Audience Engagement

  Through tailored content, her community engagement grew by 30% in just a few months, with a noticeable increase in likes, comments, and direct messages. Her storytelling approach and interactive posts have helped cultivate a loyal following.

• Business Expansion

  By effectively integrating Dani’s role as CEO with her content creation, her brand has experienced greater awareness, positioning her as both an influencer and a savvy business owner. This expanded her clientele for IntelligenceMKT, attracting other small businesses and entrepreneurs.

• Brand Partnerships & Collaborations

  Dani's ability to authentically represent products and services led to an increase in paid brand collaborations and influencer marketing deals. Partnerships with companies such as Mercadinho Hove, Revitalise, and Impact Fitness have not only been beneficial to her but also to the businesses involved, driving traffic and conversions.

• Sales Conversions

  Dani’s recommendations, especially with her Amazon Influencers Program, have directly influenced her audience to purchase, leading to impressive sales numbers for products she promotes.




🎯 Conclusion

The work we’ve done for Dani Penariol has proven that consistency, authenticity, and strategic planning can amplify a personal brand and take it to the next level. Her transition from content creator to full-time CEO has been seamless, and her ability to balance both roles is a testament to the success of her digital presence. Dani’s influence and genuine approach have resulted in growing her following and business, expanding her opportunities, and positioning her as a leading figure in her niche.

We’re proud to have been part of this journey, helping Dani elevate her brand while delivering real, measurable results for both her and the businesses she represents.