🧠 Client Overview

Pamukkale is a well-loved Turkish restaurant group celebrated for its authentic Anatolian cuisine, grilled meats, and family-style hospitality. With venues in Brighton and Northampton, Pamukkale offers guests a genuine taste of Turkey — from freshly baked bread and sizzling charcoal platters to the warm, welcoming atmosphere that defines Turkish dining culture. The Brighton restaurant sits along Western Road, serving locals and tourists from morning until late evening, while the Northampton branch caters to a growing community of food lovers in the Midlands with a relaxed, elegant setting.

📌 Our Role

IntelligenceMKT was appointed to manage Pamukkale’s full digital presence, ensuring consistency across both locations while reflecting the unique energy of each branch.

📝 What We Delivered

We provide ongoing social media management, content creation, and Google Business optimisation for both restaurants. Our team handles photo and video production, caption copywriting, scheduling, and strategic campaigns to increase brand visibility, engagement, and reservations.

💡 Highlights

• Developed a unified digital identity across both branches while keeping local relevance.
• Produced engaging Reels and photography showcasing Turkish cuisine, cocktails, and the restaurant experience.
• Managed Google Business profiles to increase positive reviews and improve search visibility.
• Built community engagement through interactive Instagram Stories and bilingual captions when appropriate.

✅ Current Status

Active collaboration. IntelligenceMKT continues to manage Pamukkale’s content and digital performance, ensuring both branches remain top-of-mind for Turkish and Mediterranean food lovers across the UK.

Two cities, one Turkish soul. Pamukkale brings authentic flavour to every plate, and IntelligenceMKT brings its story to every screen.